Why Your Company Should Be Doing Pulse Surveys and How to Do Them Right

July 14, 2023
min read
Why Your Company Should Be Doing Pulse Surveys and How to Do Them Right


We all know that businesses need goals and a plan to achieve them. In the workplace, it's no different. But what if you could improve your company's goals and plans by asking employees about their opinions? It may sound like a novel idea, but small business owners and executives have been using pulse surveys for years as a way to gauge employee satisfaction with their workplace or find out what issues are top of mind for workers.

Why your company needs them.

Pulse surveys are an easy and cost-effective way to get feedback from your customers. They can help you understand what they want, how they feel about your company and its products, and what issues might be affecting their satisfaction.

You can send out pulse surveys once or twice a week (or more often if needed) by emailing them as attachments in an email blast or including them as part of a regular newsletter that goes out to all of your subscribers. One important thing to remember is that each time you send out a pulse survey, ask different questions so that each new survey provides new insights into how people perceive your business at any given moment in time.

How they work.

A pulse survey is a short online questionnaire that asks employees to answer questions about their work, the company and their colleagues. These surveys are done in real time, so you can see results as they come in. Pulse surveys are anonymous; employees don't need to give their name or other identifying information.

They're often used by companies with large numbers of employees who want feedback on a variety of topics, such as employee satisfaction and communication within teams or departments. The information gleaned from these surveys can help improve workflow and productivity within an organization by providing insights into areas where improvements might be needed (or already exist).

How to answer the right questions.

As pulse surveys have gained popularity in organizations, it is crucial to learn the art of answering the right questions to unleash their true potential. Whether you are a seasoned pro or just starting your journey, this comprehensive guide will equip you with the knowledge and strategies to ensure that your responses are on point every time. So, let's dive in and discover the secrets to answering the right questions in pulse surveys!

  • Answer the questions honestly.
  • Don't try to guess what the company wants to hear, or give answers that are too general and could apply equally well to anyone else in the company.
  • Don't answer questions that aren't relevant to you personally, such as those asking about your manager's performance or how long it takes for new employees to get acclimated with their job duties.
  • If something makes you uncomfortable--for example, if a question asks about sexual harassment--don't feel bad about skipping over it; there are plenty of other questions available!

Pulse surveys can be valuable tools.

Pulse surveys can be valuable tools. They can be used to gather feedback, information about customers and employees, or even measure employee engagement. Pulse surveys ask questions that are designed to get people talking about a particular topic so you can learn more about it. The results of these surveys are then used for decision making by management teams at all levels of an organization.

By regularly measuring the pulse of your audience, you can gain a deep understanding of their opinions, satisfaction, and engagement levels. These surveys allow you to identify trends, spot potential issues, and make data-driven decisions that drive positive change. With their quick and efficient nature, pulse surveys empower you to gather information swiftly and address any concerns promptly.


We hope this article has given you some insight into the value of pulse surveys and how they can be used to improve your company's productivity. Pulse surveys are a great way to get feedback on your employees' feelings and opinions, which can help you make better decisions about how to run your business. The best part is that they don't have to be complicated or expensive! If you have access to an online tool like SurveyMonkey (which we mentioned earlier), all it takes is some time spent crafting questions and topics for discussion before asking them out loud at work meetings or staff lunches--and then analyzing those results afterwards so everyone knows what needs changing or improving next time around.

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